As the evening goes on, the number of shoppers increases in Dongdaemun. Bored by seeing the same-old brands in department stores, visitors come here to browse among the fresh creative new looks at shopping malls such as Doota, Migliore, Hello apM, and Good Morning City. These fashion hotspots are among the first places to receive new merchandise, showcasing the fashion industry’s latest masterpieces. Cheaper than those in department stores, clothes in Dongdaemun are sold 24 hours a day. Even though the malls mainly sell clothes, they also have a variety of other products scattered throughout, including: stationery, food, souvenirs, and products for children. There is even a movie theater.
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